UX Knowledge

Is there still a point in carrying out usability audits? To answer this question, you must first define well what an expert usability audit is and is not properly done.

Many companies spend a lot of money on promotion, SEM optimization and other marketing activities, trying to attract more and more new customers to their website. And while no one denies that these activities are highly profitable, it is equally obvious that they are quite expensive. But what if such actions do not bring the expected results?

Assistance in rebuilding the site due to low traffic on the site and problems in using it reported by patients

In the modern reality of advanced technologies and strong competition on the IT market, it is obvious that the basic condition for a product to function is its usability. You don’t have a useful page – you don’t exist.

Are user testing or usability auditing better? Which technique to use?

Suppose you have a great idea for an application. At least you think so. You do a market analysis and find that your idea simply cannot fail to sell. Are you sure about that?

Recent years have been marked by constant changes which, thanks to new technologies, are taking place faster and faster. There is a lot of talk about the marketing of the future. From year to year, the marketing industry is looking for newer and newer solutions that will more effectively sell a given product or service.

Marketing and product development faces many problems. Customer expectations are changing at an astonishing rate.

Here is a set of guidance, based on our experience gathered during projects in Overlap.studio, on how you can implement UX to your new project.

Since most thought processes take place in the unconscious, one doesn’t fully understand the motives of one’s own behaviour and isn’t able to analyze them.